The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of gambling online, is continuing to grow exponentially lately. A significant driver on this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, but they operate on opposite
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships with their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into a critical component of marketing strategies, providing businesse